Evolution of CTO Responsibilities
Looking to hire a CTO for your startup? Identifying and hiring a qualified is difficult. Demand for qualified candidates vastly exceeds the supply. The inability to find the right CTO …
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MVP & MVE
Eric Ries helped popularize the term MVP (minimum viable product) in his 2011 book The Lean Startup. Though the term has become ubiquitous, many overlook the nuances that are integral …
LTV & CAC
You can measure the effectiveness of your marketing with just two metrics: CAC and LTV. The problem is that many businesses only measure these metrics at an overall level. To …
Four Types of Mobile Apps
We users are increasingly expecting each business we interact with to offer a quality mobile experience. Fortunately, businesses have more options than ever to satisfy their customers without breaking the …
Progressive Web Apps (PWA)
Progressive Web Apps are becoming increasingly popular for businesses seeking to offer better mobile experiences. They offer many of the same capabilities of mobile apps, but for with less hassle …