MVE & MVP

MVP & MVE

Eric Ries helped popularize the term MVP (minimum viable product) in his 2011 book The Lean Startup. Though the term has become ubiquitous, many overlook the nuances that are integral …

CAC & LTV

LTV & CAC

You can measure the effectiveness of your marketing with just two metrics: CAC and LTV. The problem is that many businesses only measure these metrics at an overall level. To …